«It is the start of a new chapter at Maserati and an exciting time for me to come on board and begin this partnership. It is an iconic global brand which shares my appreciation for excellence and commitment to pursuing the very best innovation and design. Passion and dedication runs through everything I do and Maserati shares this determination.»– David Beckham
For a century, Maserati has combined innovation, design and passion to construct unique vehicles and has had a significant impact on the way the world thinks about driving. Now this winning formula is optimised with the arrival of a new global brand ambassador, David Beckham.
Global sports icon, philanthropist, businessman and trendsetter, David Beckham is the perfect partner to take the next step with Maserati. Together they will break boundaries and bring the brand to the forefront of the 21st century luxury automotive industry.
Paolo Tubito, Maserati Chief Marketing Officer, explains: «The brand is growing and has entered a new era. Innovative by nature, driven by passion and unique in design, Maserati continues to challenge the status quo. The collaboration with David is the very epitome of all these values.»
David Beckham confirms: «I am looking forward to this partnership with Maserati, a legendary Italian car brand with whom I share a passion for innovation and design. I am particularly happy to be working closely with the manufacturer at such a crucial stage in its history and to be part of its global development.»
The first campaign to bring together the values of Maserati and David Beckham is an inspirational film that showcases the innovative spirit of David Beckham. At the steering wheel of
Maserati’s ultimate performance SUV, the Levante Trofeo, the brand ambassador demonstrates boldness and driving skills – simply the joy of doing the unexpected.
The Levante Trofeo is a top model of Maserati’s successful SUV range and the engine even brings it to an impressive 590 hp (434 kW) at 6’250 rpm. With a maximum torque of 730 Nm at 2’250 rpm, it sprints from 0 to 100 km/h in 3.9 seconds and achieves a top speed of over 300 km/h. Like all fuel engines from Maserati, this V8 powerplant is produced by Ferrari in Maranello. Externally, the powerful model is instantly recognisable by its distinctive lower front end and striking rear bumper. The Levante Trofeo also features numerous body details in high-gloss carbon that emphasise its racing character. Its bonnet further features two eye-catching air intakes.