The perfect staging of a bow

At Graff, centuries-old tradition meets modern innovations that turn creative dreams into reality. Each piece is a handcrafted masterpiece made from the finest diamonds. Immerse yourself in a world of luxury and sophisticated design.
Discover endless brilliance and be enchanted by the latest interpretation of the much-loved bow motif that has always characterised the House of Graff, perfectly capturing the flowing character of a freshly hand-tied silk bow and giving it a modern elegance and meaning. The Tilda’s Bow collection exudes an undeniably feminine and powerful elegance – worn as a bangle, earrings, necklace or ring, the wearer becomes a treasure in her own right.
The process of creating the Tilda’s Bow collection began in Graff’s London design studio with a detailed pencil sketch. The elegance and charm of each piece of jewellery was beautifully expressed and each diamond carefully selected, taking into account shape, cut, size, colour and clarity. Anne-Eva Geoffroy, Design Director at Graff, gives an insight into the creative process: “In the history of jewellery, bows have often been presented in a formal and sober way. We were determined to make our bow very lifelike.”

Dutch model Rianne Van Rompaey brings the collection to life in striking campaign images styled by Emmanuelle Alt and photographed by Mikael Jansson at the legendary Villa La Vigie on the Côte d’Azur in France.
A perfectly tied bow ennobles any gift. Graff has perfected this in the form of jewellery and turned it into incredibly beautiful treasures. Each piece of jewellery within the collection was created to be loved, worn and treasured – as a precious keepsake for eternity. 

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