Maison Piaget celebrates its 150th anniversary with a virtuoso High Jewellery watch collection highlighting the extravagance and elegance of a unique style. Paying tribute to its incomparably
masterful use of gold and colour, the watchmaking and jewellery Maison reinvents itself through
some hundred bold, captivating pieces where the fluidity of cuff bracelets and necklaces and the radiance of the gemstones adorning them are magnified by the excellence of perfectly accomplished savoir-faire.
The early Piaget style took shape in 1969 when this specialist of ultra-slim movements, established at La Côte-aux- Fées in 1874, launched the now iconic “21st Century Collection”. Shaped by “artisans who work like artists” who “always do better than necessary”, this array of jewellery watches makes an impression with its avant-garde signature. Precious metal takes on a fabric-like texture, mingling with
ornamental stones in vibrant colours to awaken organic cuffs and unchained long necklaces… A new way to wear time.
To celebrate its 150th anniversary in 2024, Piaget rekindles its creative golden years of the 1960s and 1970s. “In 2022, when we began to design the 150 year anniversary collection,” recalls Stéphanie Sivrière, the Piaget jewellery and watch artistic director, “it wasn’t about identically reproducing heritage pieces, but rather taking inspiration from them. Revisiting those values of boldness, originality and elegance that characterise this Maison’s soul at the dawn of modernity.”
Supported by the exceptional craftsmanship demonstrated at the Piaget High Jewellery workshops in Geneva, these 96 pieces are an invitation to celebrate that art of living – cheerful yet sophisticated, extravagant and colourful – which characterises its jewellery creations. “Essence of Extraleganza” makes gold the subject and gemstones a true style element. It sets apart the women and men who
will wear these pieces as free spirits seeking distinction. With a richness rarely achieved in terms of design, in the diversity of gemstones and range of designs, this 150th anniversary collection unveils its jewels in each of three emblematic Piaget realms: “Extraleganza”, “Piaget Society”, and “When
mastery ignites artistry”.
© Piaget